Smile Strong
Client: Zenyum
Role: design, animation
For the Year of the Rabbit, just right after covid, Zenyum needed a fun festive piece to celebrate the Lunar New Year while also reflecting their playful brand personality. The challenge was to craft an animation that felt quirky, lighthearted, and also culturally relevant to the APAC region.
The animation captures the joy and playfulness of Lunar New Year through whimsical illustrations and lively movement, highlighting humorous moments that bring an extra touch of fun to the celebration.
Credits:
Creative Direction
Producer
Design
Animation
Music & Sound Effects
Production
Eddie Azadi
Ynez Pangesa
Zack Lee
Zack Lee
WenHsing Wang
Fuse Adventures in Audio
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