SGIFF Evergreen Logo Animation

Had the chance to work with the awesome people at Finding Pictures again to create the Singapore International Film festival logo animation.

From the start, it pays tribute to the analog television with grainy texture and black and white backdrop, and transitioned into dazzling colors and playful graphics through the medium of film by incorporating elements of modern film reels, camera lens, and other cinematic symbols that captures the spirit of the film festival.

Art Director: Jia Lee
Design & Animation: Zack Lee

Zack Lee 2024 ® All right reserved.