Helped with the key visual illustration and animation on this one. Video was produced by AM Studio. Wishing you all a prosperous and joyous year ahead!
Full process on Behance
Art Direction: Cryshelle Lim, Ynez Pangesa
Producer: Andreas Stera
Illustration: Zack Lee
Animation: Zack Lee
Videography: AM Studio
Played a role as both motion designer & editor to help create this vibrant and catchy motion sequence that brought Zenyum's new product to life. Mixed in some 2D and 3D animation to bring it all together. It was a cool project and I'm excited about how it came out!
Credits:
Art Direction:
2D + 3D Motion Graphics:
Editor:
Footage:
Fox Chong
Zack Lee
Zack Lee
Breed SG
I created a playful animation for Zenyum to honor the Year of the Rabbit with quirky illustrations and lively movement, adding a dose of humor to the festivities!
This time I have a more hands-on role in the creative process and overall direction of the animation, which was a new and exciting challenge for me. Full process can be found on my Behance.
Styleframes
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Credits
Creative Direction
Producer
Design
Animation
Music & Sound fx
Production
Eddie Azadi
Ynez Pangesa
Zack Lee
Zack Lee
WenHsing Wang
Fuse Adventures in Audio
Had the chance to work with the awesome people at Finding Pictures again to create the Singapore International Film festival logo animation.
From the start, it pays tribute to the analog television with grainy texture and black and white backdrop, and transitioned into dazzling colors and playful graphics through the medium of film by incorporating elements of modern film reels, camera lens, and other cinematic symbols that captures the spirit of the film festival.
Art Director: Jia Lee
Design & Animation: Zack Lee
Singapore National Day Parade 2022
I was commissioned by Finding Pictures to create one of the stage visuals for the Singapore National Day Parade 2022. The motion graphics were shown on a 60m LED screen during the Parade.
The idea of the animation is “Speed and Movement” which shows the transition from Peranakan patterns to the pulse-quickening neon streaks of modernity—a visual ode to the development of Singapore.
This animation here is only one of the tiny parts that I've helped design and animate. Super fun project, kudos to the team!
Some of these styleframes are purely experimental. At this point, all I care about is if the pacing of the animation right and when should be the fastest “climax” part.
Refined Styleframes
Once I have the palette in mind, I stick with it until the end of the frame so that the animation look cohesive.
Process Video
Here I breakdown some of the scenes and what I did to achieve certain effects. Software: After Effects, Cinema 4D
Credit: